February 2007
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Frequently Asked Questions

What is evaluation about and why bother?
When should I plan for evaluation?
What's the difference between evaluation and monitoring?
What is self-evaluation?
Where does self-evaluation fit with external evaluation?
What's involved in implementing self-evaluation?
How do I involve different stakeholders in our evaluation?
What are outcomes?
Why are indicators important?
What kind of evidence do I need to be collecting?
What methods should I use to gather information about my project?
How do I analyse or make sense of all this information?
Any tips on report writing?
How much does an external evaluation cost?
How long does an external evaluation take?
What does an external evaluation involve?
Any tips on putting together terms of reference?
What's involved in commissioning an evaluator?
What should a good evaluation report include?
Are there other sources of support that can help?


Frequently Asked Questions

What is evaluation about and why bother?
Evaluation is a structured process of review which compares what actually happened against what was intended to happen. Evaluation assesses the value or worth of a service or activity and helps when deciding what needs to be changed or further developed for maximum impact. Evaluation looks at the overall plan of the organisation, particular projects within the organisation, specific issues within the project and the structure of the organisation.
Evaluation provides the following benefits:
• Improves practice;
• Aids decision making and policy formulation;
• Helps with planning;
• Argues the case for continued/additional funding;
• Increases accountability and transparency;
• Shares experiences and lessons allowing for continuous improvement; and
• Builds skills level.

When should I plan for evaluation?
Evaluation should be planned for before an activity or service begins and should be actively implemented throughout the life of the activity. It is recommended that evaluation takes place on a formative basis (on-going throughout the activity), at key stages or milestones within the activity and on a summative basis (towards the end of the activity)

What's the difference between evaluation and monitoring?
Monitoring feeds into evaluation through its systematic recording of activities and through the documentation and gathering of information. It is however a value-free process, an essential difference between it and evaluation.

What is self-evaluation?
Self evaluation is a form of evaluation whereby the organisation itself seeks to assess and understand the value of its work. The use of self-evaluation techniques allows those involved (managers, staff and users) to reflect on practice and improve effectiveness. (CES 1988).
Self evaluation has 5 distinctive features:
• It is initiated from the beginning of the activity;
• It is an ongoing process of review – responding to change;
• It provides a greater sense of ownership of the evaluation process;
• It is an empowering process – developing skills and reflective learning; and
• It involves stakeholders – providing enhanced participation and feedback.

Where does self-evaluation fit with external evaluation?
Whilst self evaluation can be described as an ongoing cycle of internal self reflection, external evaluation usually only takes place at key stages (the end) and measures the overall impact of the activity whilst assessing strengths and weaknesses. Effective external evaluation should be carried out by individuals with a good understanding of the methodology and subject.

What's involved in implementing self-evaluation?
Self evaluation requires planning and commitment. A self evaluation plan should contain the following 4 elements:
• Clarify anticipated outcomes/changes;
• Agree activities
• Establish indicators of success; and
• Clarify and plan information needs & methods.

How do I involve different stakeholders in our evaluation?
A useful way of involving all the different stakeholders is to create an evaluation sub-group which is responsible for co-ordinating and overseeing the evaluation process. The sub-group would meet at key stages to review progress, receive and comment on reports and be representative of key stakeholder interests.

What are outcomes?
Outcomes are changes that result from a given activity or service. These can be changes in individuals, organizations, communities, services, policies etc and take place over the immediate, medium or longer term. Measurement of outcomes is both quantitative and qualitative.

Why are indicators important?
Indicators are important because they allow for baselining and benchmarking and encourage people to focus on results. Indicators are a yardstick or standard against which achievement can be measured. Indicators should be specific, measurable and realistic – both qualitative and quantitative – and agreed following negotiations with stakeholders.

What kind of evidence do I need to be collecting?
Evidence should be both qualitative and quantitative. Examples could be:
Quantitative
• No./type of users
• No./type of activities
• Attendance figures
• No. of press releases
• No. received certificates
• Progression
Qualitative
• Benefits gained
• Feelings re health and wellbeing
• Ability to cope with symptoms
• Increased knowledge
• Confidence/self esteem


What methods should I use to gather information about my project?
Some suggestions:
Reading – written reports, minutes, staff diaries, project journals
Recording – internal records, personal records, case studies, comments book.
Observing/Listening – events, activities, meetings, photographs.
Questioning – individual/group, interviews, discussions, questionnaires

How do I analyse or make sense of all this information?
Information analysis should be carried out in 2 stages – firstly, the information should be collated and organised, then it should be used to evaluate through interpretation, judgement, conclusions and recommendations.

Any tips on report writing?
The report should be well presented and structured. Bear in mind the audience for the report and have someone proofread the final document. A good report should follow the structure below:
• Title page
• Contents page
• Summary
• Background information on the project
• Information on the evaluation process
• Findings
• Analysis and conclusions
• Recommendations
• Appendices

How much does an external evaluation cost?
The cost of a given external evaluation varies depending on the size and complexity of the project to be evaluated, the detail held within the Terms of Reference and the person or group selected to carry out the evaluation.

How long does an external evaluation take?
As with the previous question, this can vary for the reasons outlined

What does an external evaluation involve?
External evaluation involves:
• Reviewing documentation
• Consultation with stakeholders
• Collating and analyzing findings
• Reporting
• Incorporating results into future planning

Any tips on putting together terms of reference?
Terms of reference should cover the overall aim and purpose of the evaluation and the specific issues you wish to be addressed.

What's involved in commissioning an evaluator?
The following steps are a useful guide to commissioning an evaluator:
• Agree method of recruiting;
• Agree method of application;
• Develop selection criteria;
• Issue commissioning document;
• Review applications against criteria;
• Identify appropriate evaluator; and
• Appoint evaluator.

What should a good evaluation report include?
A good evaluation report should be well laid out and meet the agreed terms of reference.

Are there other sources of support that can help?
CENI offers an information service and access to its information library for interested individuals and groups. CENI also produces a variety of publications and interested parties can sign on to the mailing list and indeed become members of ceni if they so wish.

 
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